Gesha Village Estate was founded in 2012; today, we stand at the threshold of our 10th auction, a decade of tending a forest that has, in turn, taken care of us. Guided by a cultivation model that safeguards the surrounding ecology, we now invite our community, on this celebratory occasion, into a shared reflection on natural beauty and new beginnings. A blossom is the instant when hidden potential becomes visible; it marks a beginning rather than an end. When we speak of the farm as a “blooming forest,” we gently honor all that Gesha Village Estate has weathered and the renewed life it now reveals. This also leads directly into the cup: each coffee is a blossom of the forest, an expression of this new phase in the farm’s life and of the people who shape it. This year’s Pride of Gesha is a special milestone—our 10th auction—and we celebrate the state of bloom we find ourselves in now. Over these ten auctions, each season has unfolded like a fresh blossom, another way the landscape, the people, and the trees choose to speak through the cup. We have already marked our first decade as a farm; this year is about how far the coffee itself has blossomed since that beginning.