
ONE INTENTION – ONE RHYTHM – ONE PURPOSE
Welcome To The Pride of Gesha Auction 2025
July 23
04:00 pm (July 23) - Los Angeles
07:00 pm (July 23) - New York
00:00 (July 24) - London
07:00 am (July 24) - Shanghai
08:00 am (July 24) - Tokyo
08:00 am (July 24) - Seoul
09:00 am (July 24) - Sydney
04:00 pm (July 23) - Los Angeles
07:00 pm (July 23) - New York
00:00 (July 24) - London
07:00 am (July 24) - Shanghai
08:00 am (July 24) - Tokyo
08:00 am (July 24) - Seoul
09:00 am (July 24) - Sydney
Experience the Flavors of the 2025 Pride of Gesha Auction
The Pride of Gesha embodies our unified vision -One Intention, One Rhythm, One Purpose- that drives the collaboration at Gesha Village Coffee Estate. We are honored to present our curated selection of extraordinary coffee lots for the 2025 Pride of Gesha auction.
27
Auction Lots
19
Natural Lots
4
Washed Lots
4
Honey Lots
Sample Set
and Unique
Handcrafted Bag
The sample set includes 27 samples of 100 grams each (2.7 kg total) and comes in a beautiful limited-edition bag, handcrafted by our Ethiopian team.
Price: $495.00, which includes air shipment.
Register now and purchase your samples!
FAQ’s
How does the auction operate, including rules and features?
Bidders must create an account and register for each auction in which they would like to participate. Sample sets are available for purchase for the auction. This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids. After 1 hour has passed, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the auction ends, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
How can I start bidding?
Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).
How can I place an Auto-Bid?
Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.
How long does the auction last?
This auction will open at 7:00pm New York time Time on July 23. At this time, you can place bids or set your autobids. This open period will last for 1 hour. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.
What if I win a lot?
If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.

ONE INTENTION – ONE RHYTHM – ONE PURPOSE
Welcome To The Pride of Gesha Auction 2025
July 23
04:00 pm (July 23) - Los Angeles
07:00 pm (July 23) - New York
00:00 (July 24) - London
07:00 am (July 24) - Shanghai
08:00 am (July 24) - Tokyo
08:00 am (July 24) - Seoul
09:00 am (July 24) - Sydney
04:00 pm (July 23) - Los Angeles
07:00 pm (July 23) - New York
00:00 (July 24) - London
07:00 am (July 24) - Shanghai
08:00 am (July 24) - Tokyo
08:00 am (July 24) - Seoul
09:00 am (July 24) - Sydney
Experience the Flavors of the 2025 Pride of Gesha Auction
The Pride of Gesha embodies our unified vision -One Intention, One Rhythm, One Purpose- that drives the collaboration at Gesha Village Coffee Estate. We are honored to present our curated selection of extraordinary coffee lots for the 2025 Pride of Gesha auction.
27
Auction Lots
19
Natural Lots
4
Washed Lots
4
Honey Lots
Sample Set and Unique Handcrafted Bag
The sample set includes 27 samples of 100 grams each (2.7 kg total) and comes in a beautiful limited-edition bag, handcrafted by our Ethiopian team.
Price: $495.00, which includes air shipment.
Register now and purchase your samples!
FAQ’s
How does the auction operate, including rules and features?
Bidders must create an account and register for each auction in which they would like to participate. Sample sets are available for purchase for the auction. This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids. After 1 hour has passed, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the auction ends, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
How can I start bidding?
Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).
How can I place an Auto-Bid?
Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.
How long does the auction last?
This auction will open at 7:00pm New York time Time on July 23. At this time, you can place bids or set your autobids. This open period will last for 1 hour. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.
What if I win a lot?
If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.

ONE INTENTION – ONE RHYTHM – ONE PURPOSE
Welcome To The Pride of Gesha Auction 2025
July 23
04:00 pm (July 23) - Los Angeles
07:00 pm (July 23) - New York
00:00 (July 24) - London
07:00 am (July 24) - Shanghai
08:00 am (July 24) - Tokyo
08:00 am (July 24) - Seoul
09:00 am (July 24) - Sydney
04:00 pm (July 23) - Los Angeles
07:00 pm (July 23) - New York
00:00 (July 24) - London
07:00 am (July 24) - Shanghai
08:00 am (July 24) - Tokyo
08:00 am (July 24) - Seoul
09:00 am (July 24) - Sydney
Experience the Flavors of the 2025 Pride of Gesha Auction
The Pride of Gesha embodies our unified vision -One Intention, One Rhythm, One Purpose- that drives the collaboration at Gesha Village Coffee Estate. We are honored to present our curated selection of extraordinary coffee lots for the 2025 Pride of Gesha auction.
27
Auction Lots
19
Natural Lots
4
Washed Lots
4
Honey Lots
Sample Set
and Unique
Handcrafted Bag
The sample set includes 27 samples of 100 grams each (2.7 kg total) and comes in a beautiful limited-edition bag, handcrafted by our Ethiopian team.
Price: $495.00, which includes air shipment.
Register now and purchase your samples!
FAQ’s
How does the auction operate, including rules and features?
Bidders must create an account and register for each auction in which they would like to participate. Sample sets are available for purchase for the auction. This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids. After 1 hour has passed, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the auction ends, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
How can I start bidding?
Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).
How can I place an Auto-Bid?
Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.
How long does the auction last?
This auction will open at 7:00pm New York time Time on July 23. At this time, you can place bids or set your autobids. This open period will last for 1 hour. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.
What if I win a lot?
If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.
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