Celebrating 10 Years of Extraordinary Coffee

Welcome to the 2024 Pride of Gesha Auction

July 24

Celebrating 10 Years of Extraordinary Coffee

Welcome to the 2024 Pride of Gesha Auction

July 24

Celebrating 10 Years of Extraordinary Coffee

Welcome to the 2024 Pride of Gesha Auction

July 24

Pride of gesha 2024 auction poster
Pride of gesha 2024 auction poster
Pride of gesha 2024 auction poster
Gesha Village coffee farm
Gesha Village coffee farm
Gesha Village coffee farm

Discover the flavors of the 2024 Pride of Gesha auction

Discover the flavors of the 2024 Pride of Gesha auction

This year's auction was an ode to gratitude, a heartfelt celebration of thanks in different languages, symbolizing our appreciation for the love of delicious coffee that has been our driving force to continuously improve year after year. 


谢谢 (xie, xie) (Chinese) شكراً (shukran) (arabic)

Merci (French) ありがとう (arigato) (Japanese)

Grazie (Italian)

This year's auction is an ode to gratitude, a heartfelt celebration of thanks in different languages, symbolizing our appreciation for the love of delicious coffee that has been our driving force to continuously improve year after year.


谢谢 (xie, xie) (Chinese)
شكراً (shukran) (arabic)

Merci (French)

ありがとう (arigato) (Japanese)

Grazie (Italian)

27

Exceptional Auction Lots

18

Natural Process Lots

4

Ultra-Clean Washed Lots

5

Honey Process Lots

Order Your Sample Set and Unique Handcrafted Bag

Order Your Sample Set and Unique Handcrafted Bag

The sample set included 27 samples of 100 grs each (2.7 kgs total). Our team in Ethiopia designed and fabricated the beautiful limited edition bag inspired by the farm's lush geography and the variety of unique flavors.


Price: $395.00 which includes air shipment.

sample set bag from pride of gesha 2024 auction
sample set pride of gesha 2024 auction

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sample set bag from pride of gesha 2024 auction
sample set pride of gesha 2024 auction

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sample set bag from pride of gesha 2024 auction
sample set pride of gesha 2024 auction

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27 Samples

27 Samples

Each Sample Contains 100g

Each Sample Contains 100g

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Pre-register Now for the Pride of Gesha 2025 Auction which will Feature a Unique Array of Single Estate Gesha Micro-Lots from the Birthplace of Gesha Coffee, Ethiopia. We will keep you updated about the 2025 auction event.

Register Now for the Pride of Gesha Auction. Featuring a Unique Array of Single Estate Gesha Micro-Lots from the Birthplace of Gesha Coffee, Ethiopia.

Register Now for the Pride of Gesha Auction. Featuring a Unique Array of Single Estate Gesha Micro-Lots from the Birthplace of Gesha Coffee, Ethiopia.

FAQ’s

FAQ’s

Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out—we're here to help guide you!


For questions about the auction functionality and software, please contact M-Cultivo.

Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out—we're here to help guide you!


For questions about the auction functionality and software, please contact M-Cultivo.

How does the auction operate, including rules and features?

Bidders must create an account and register for each auction in which they would like to participate. Some auctions require a registration fee, and some do not. Sample sets are available for purchase for each auction. Procuers select the style and duration of their auction, but all specialty coffee auctions allow for bidding to occur on each lot simultanesouly, meaning that you do not have to wait to place a bid on any lot during the auction. When the clock on the auction counts down to zero, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot. This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have received a bid, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How does the auction operate, including rules and features?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

How does the auction operate, including rules and features?

Bidders must create an account and register for each auction in which they would like to participate. Some auctions require a registration fee, and some do not. Sample sets are available for purchase for each auction. Procuers select the style and duration of their auction, but all specialty coffee auctions allow for bidding to occur on each lot simultanesouly, meaning that you do not have to wait to place a bid on any lot during the auction. When the clock on the auction counts down to zero, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot. This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have received a bid, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

How can I start bidding?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I start bidding?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I start bidding?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I place an Auto-Bid?

Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.

How can I place an Auto-Bid?

Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.

How can I place an Auto-Bid?

Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.

How long does the auction last?

This auction will open at 12:00am Pacific Time on July 24. At this time, you can place bids or set your autobids. This open period will last until all lots have a bid on them. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How long does the auction last?

This auction will open at 12:00am Pacific Time on July 24. At this time, you can place bids or set your autobids. This open period will last until all lots have a bid on them. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How long does the auction last?

This auction will open at 12:00am Pacific Time on July 24. At this time, you can place bids or set your autobids. This open period will last until all lots have a bid on them. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

What if I win a lot?

If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. If you need assistance with this process, please reach out to the producer or to us at support@mcultivo and we will try to find a logistics partner for you.

What if I win a lot?

If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. If you need assistance with this process, please reach out to the producer or to us at support@mcultivo and we will try to find a logistics partner for you.

What if I win a lot?

If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. If you need assistance with this process, please reach out to the producer or to us at support@mcultivo and we will try to find a logistics partner for you.