Reviving a Region The Story of Gesha Village

Welcome to Pride of Gesha

We are celebrating our 5th auction; offering the world-renowned coffees of Gesha Village Coffee Estate. We built our farm from the ground up with the sole purpose of helping to develop a community by growing extraordinary coffee. Since 2017, our annual auction has offered coffee lots with unparalleled flavor profiles which have won the hearts of coffee aficionados around the world.


A Tribute to OMA

The 5th Pride of Gesha auction is dedicated to Oma, the spiritual leader of the Meanit people who passed away in 2021. Oma is an integral part of our legacy. He welcomed us with curiosity, honor and togetherness. He truly wanted the elevation and progress of his people. One day he told us: “Look what you have made of this endangered forest; under the protection of these ancient trees you created an exemplary coffee farm and provided lots of opportunities to my people. That’s love.” We sincerely hope that Gesha Village Coffee Estate prospers hand in hand with the local community. Let’s support the Meanit people to safeguard their graceful and charismatic legacy; just as Oma had envisioned. Please join us at our auction on July 1, 2021.


Our founding partner Rachel Samuel was born in Ethiopia, but we discovered the country anew when we came back in 2007 to make a documentary about Ethiopia’s amazing coffee. During this process, we developed a passion for the country, its people, and its coffee industry. That path quickly led us to Willem Boot, the San Francisco Bay Area-based coffee educator, well-known for his passion for the Gesha variety. As Willem taught us the fundamentals of growing and evaluating coffee with a quality focus, the shadow of Gesha loomed large over our conversations.



For months we searched for the perfect spot to realize our dream to establish a coffee farm in Ethiopia. We found it in the southwestern highlands of the Bench Maji province, near the town of Gesha. While the untouched landscape provided us with the unique opportunity to build the coffee farm of our dreams from the ground up, it offered us something else one-of-a-kind: close proximity to the Gori Gesha forest, the variety’s birthplace and site of the Panamanian Gesha discovery in the 1930s.


We quickly got to work, harvesting a seed selection of wild Gesha plants from the Gori Gesha forest. With that prized stock in hand, we then spent month after tireless month turning our remote piece of land into a working coffee farm capable of producing some of the world’s best Gesha coffee. In the process, we’re helping to create a coffee industry in Gesha’s birthplace. Western Ethiopia has historically been largely disconnected from the global specialty-coffee market, but now world-class Gesha coffee is available just a stone's throw from where the variety originated.


Pride of Gesha Categories

Champions Reserve

The Champions Reserve category in the 2021 Pride of Gesha auction features the very best by Gesha Village Estate. Every lot selected for Champions Reserve has achieved a 90+ score and boasts extraordinary attributes in the cup, from signature jasmine and honeysuckle aromas to delicate, complex fruit notes of bergamot, strawberry, peach and papaya. Champions Reserve lots feature extraordinary and truly memorable flavors.

Farm Reserve

The 2021 Farm Reserve lots are astoundingly balanced and sweet with aromatically driven expressive flavor profiles. All Farm Reserve lots have been evaluated at 88 points and above. Intense fruit flavors and expressive aromas characterize the Farm Reserve coffees, making for a memorable taste journey you’ll be proud to share with your customers.